Developing a strong branding strategy is essential for small independent businesses. Branding ensures your business gets found easier, creates faithful customers and overall increases your profile as a business.
Branding checklist for your small business
Here’s a checklist about small business branding to help you get an idea of what it’s all about!
In order for your brand to gain and maintain potential customers attention it needs to be consistent, all of your external communications should support a single, overriding marketing statement.
Concentrate on the following questions and answer them in the same way across all your external communications platforms.
1. Why does my business exist ?
Establish your mission, goal and emphasize your qualities, the things that make your business stand out.
Focus on the services or products you supply/render and present them as your mission.
2. What makes my business special or what makes my business be superior ?
Emphasize on the traits that make you stand out from your competition, a good way to do this is to create a description of the services/products you offer and outline their main qualities.
This will give you an idea of what it is that makes you, you.
3. Have I established a brand statement ?
A motto, a short phrase that provides the customer with great info, such as address, website, phone number or social media profile.
The answer to these questions will give you a quick start in understanding how small business branding works.
No brand or for that matter nothing “that isn’t thought of or about, exists”.
That of course is to say that whilst you may have great services, products and be the best at what you do, if it’s not being acknowledged than you don’t exist.
You must work to get word out about your business every day. It’s a constant process! And it’s never too much.
Start from these questions to develop your very own branding strategy and developing a modus operandi:
1. What can I do today to help get the word out about my business?
Maybe it’s trough social media, completing a media press kit, or updating your website. Anything that will create positive exposure for your business works fine.
2. What customer service action can I do today that will contribute to excellent word-of-mouth?
Branding extends well beyond media messages. It is mostly the culmination of everyday actions that builds your brand.
Ensure that you are consistently doing everything possible to provide a great and memorable product or service.
3. How am I creating a company culture that supports my brand?
You cannot control the actions or behaviors of your entire team , yet you can definitely lead.
Consciously ensure that the overall culture and behavior of your team matches the brand culture your company has.
If the company culture reflects your brand’s values it becomes almost effortless for employees to convey these attitudes in actions large and small.
By evaluating your business brand performance in these areas, and revisiting your efforts on a regular basis, you’ll create a dynamic checklist that grows with your company.
If you need any branding services, don’t hesitate to contact me on 07449597384, or email me at firstname.lastname@example.org
I offer local SEO, SMM and Branding Services to local Southampton businesses and businesses based across Hampshire.
Hope you found that useful, also I’m extremely interested in hearing your point of view so let me know what I missed, by leaving a comment.